The History of Vogue

Sarah Jessica Parker Narrates the History of 2010s Fashion in Vogue

After watching this video, I realized a lot about how the magazine industry has changed and some conventions that are specific to Vogue, which is my prime inspiration. At the beginning of the video, Sarah Jessica Parker tells viewers how vogue used to be very sleek, sophisticated and somewhat neutral, in the sense that the magazine wasn't too crazy full of colors and there weren't too many out of the box makeup looks or outfits. But as the years progressed, Vogue started spreading the idea that 'grunge' and 'rebel-elegance' was just as beautiful as 'sleek' and 'sophisticated'. "Outlaws are almost always glamorous...Whatever is bold, is what's beautiful" was stated by Ms. Parker in the video, and she reminded the audience that you don't have to be simple to be considered pretty as it was in the old days. You could have a bold outfit or makeup look and still be considered glam and elegant, which is something I am thinking about incorporating into my magazine.

Additionally, Parker was trying to say that you don't have to be perfect to be in a magazine or be considered beautiful, which directly brought her on to her new topic: actors and celebrities. In the mid-2000s, Vogue not only featured famous models, but they started to incorporate actors and other celebrities into their issues. These celebrities were featured in the magazine to give a more "laid back-feel" in a sense. Vogue is not a laid back gossip magazine, but they were trying to incorporate other people other than models into their magazine so that readers got to understand and know the opinions and attitudes of real-life people who are just like the readers. These actors got to choose what they wanted to wear and what they wanted to express in the issue they were featured in, which is something similar to what I want to incorporate in my magazine.

Something else featured in the video that I am most definitely incorporating into my magazine is the focus on newer and upcoming artists. Most magazines feature extremely famous celebrities and models and designers, but in the mid-2000s, Vogue started to incorporate new designers, which is what I want to do but with artists. I want to incorporate the tips, tricks, and recommendations, and ideas from a newer artist just starting out. I want my magazine to be able to cater to everyone, not only the elite class. Most designers, clothing pieces and makeup products featured in magazines are worth hundreds and even thousands of dollars, something not a lot of people can afford. Therefore, sometimes reading magazines, especially vogue,  can be intimidating and that's not the vibe I want to give off in my magazine. I want to give off a friendly vibe and make sure that any beauty and makeup lover will pick up my magazine and feel like there is something inside for them. This ties into the beginning of this post. I not only want to feature simple and elegant makeup looks, but also those that appeal to my more creative audience, where I will use a lot of texture and intricate color schemes. Additionally, with my magazine, it won't all be plastered with celebrities, but starting out makeup artists and their own opinions and recommendations for readers. This gives readers a new perspective on beauty and sheds new light for them as well.